The Boutique Hotel
Pre-Arrival Email Blueprint

Turn the Quiet Time Between Booking and Check-In Into Your Boutique Hotel's Greatest Opportunity to
Turn a Reservation Into a Relationship.

Discover a simple five-email framework that Transforms the Time Between Booking and Check-In into one of the
Most Meaningful Parts of the Guest Experience.
Because the guest experience begins before check-in.

Created by
Sue Behnke

After 30+ years working in hospitality, I’ve learned some things that many hotels overlook:The guest experience doesn’t begin at check-in. It begins the moment the reservation is made.
And they always remember how you made them feel.

  • Eleven years as a Director of Sales and Marketing in boutique hospitality

  • Former hospitality business owner - I know what it means to operate lean without a corporate safety net

  • Now ghostwriting email courses that keep guests connected to your property

Sharing the exact blueprint to:

  • ✓ Help guests connect with your hotel and your community

  • ✓ Transform a stay into an experience

  • ✓ Shape the stories guests take with them

Is This For You?

You'll learn how to:

  • Day 1: Build Anticipation Before Guests Arrive

  • Day 2: Encourage Guest Planning Before It's Too Late

  • Day 3: Learn What Actually Matters to Your Guests

  • Day 4: Help Guests Experience More by Doing Less

  • Day 5: Help Guests Arrive Ready to Enjoy Their Stay

If you're ready to start creating the kind of stay your guests remember, recommend, and return to,you're ready for

The Boutique Hotel Pre-Arrival Email Blueprint

Done! Your first Pre-Arrival Blueprint lesson is on the way.

Look for an email from Sue in the next minute or two.Just a heads up: Emails hide in Promotions sometimes. If that happens, drag it to Primary so you get all 5 lessons.See you there!

Turn the Quiet Time Between Booking and Check-In Into Your Boutique Hotel's Greatest OpportunityDiscover a simple five-email framework that Transforms the Time Between Booking and Check-In into one of the Most Meaningful Parts of the Guest Experience.
Because the guest experience begins before check-in.